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WSFT-FM
City of license Miami-Ft. Lauderdale, Florida
Broadcast South Florida
Branding TrafficRadio 101.3 WSFT
Slogan All Traffic, All The Time
Frequency 101.3 MHz (FM)
First air date February 3rd, 1955
Format All-Traffic
Power 50 kilowatts
Callsign meaning W South Florida's Traffic
Sister stations(s) WMFL-TV 6, WFMC 12, 980 WMFL, 97.5 WMFL-FM, 910 WSFS, 103.5 WSFA & 1140 WSFE
Owner WMFL Corporation
(WMFL Radio)
Sister Stations WMFL-TV 6, WFMC 12, 980 WMFL, 97.5 WMFL-FM, 910 WSFS, 103.5 WSFA & 1140 WSFE

WSFT-FM (identified on air as TrafficRadio 101.3 WSFT) is a American radio station in South Florida currently owned by WMFL Corporation. It broadcasts @ 101.3 MHz FM, with an effective radiated power of 50,000 watts from a transmitter in Downtown Miami. Studios are located in Downtown Miami as well

FormatEdit

In November of 2006, WSFT-FM adopted an all-day, every day "all-traffic" format, becoming the 1st station in North America to do so. The station dropped rebroadcasts of talk shows & terminated it's programming of university sports & pro sports coverage, shared by 910 WSFS

HistoryEdit

On February 3rd 1955, WSFT-FM began transmitting @ 92.1 MHz on the FM band with a 1,000 watt transmitter. Originally, the studios & the transmitter were both located in Downtown Miami Gardens. In 1958, the station changed frequencies from 92.1 MHz to 101.3 MHz & increased power to 10,000 watts. The transmitter site was moved @ this time from Downtown Miami Gardens to Opa-Locka. Throughout the 1960's, 1970's & 1980's, WSFT-FM (also known as "SFT-101") played a variety of contemporary music @ times ranking as 1 of the most popular radio stations in the South Florida. In 1975, the station once again increased it's transmitted power, raising it to the current 50,000 watts

1990's & 2000'sEdit

The station's popularity declined in the 1980's & the 1990's. On February 1st 2001, the station adopted a 24-hour news format referred to on-air as "WMFL-2, all-news radio powered by 980 WMFL". The hope was to leverage the South Florida market dominance of 980 WMFL. WSFT-FM's all-news format lasted for approximately 14 months, but was abandoned in light of lower than expected ratings

Sports RadioEdit

After several months of broadcasting a modern rock format & over a month of down time for a transmitter site upgrade, in 2002 the station changed once again as "SportsRadio 101.3 WSFT-FM". It was an ESPN Radio affiliate & also shared some sports content with 910 WSFS

TrafficRadio 101.3 WSFT-FMEdit

On May 30th 2006, WSFT-FM terminated it's all-sports format, switching to a continuous series of promotional content. The station re-launched on June 5th, 2006 with a new format described as "continuous drive-time traffic & the best of talk". Programming consisted of continuous traffic reports during the morning & afternoon peak periods & rebroadcasts of talk radio programming from WMFL-FM.

In late of 2006, the station dropped the talk show aspect of the format & became "All-traffic, all the time". The station now carries virtually nothing but traffic reports & weather, making it a commercial highway advisory radio station

External linksEdit

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