City of license Rockville
Broadcast Rockville Area
Branding 97.5 The Talk
Slogan "All-Talk, 24/7"
Frequency 97.5 MHz
First air date May 28, 1926
Format Talk radio
Power 20,000 Watts
Class A
Callsign meaning Sim BroadCasting Network
Sister stations(s) WSBC-TV SBN 4, WSBC-AM 980, WSBT-FM 100.3, WSTR-AM 910, WSNT-AM 1140 & WWRO-AM 850
Owner WSBC Radio
(WSBC Corporation)
Sister Stations WSBC-TV SBN 4, WSBC-AM 980, WSBT-FM 100.3, WSTR-AM 910, WSNT-AM 1140 & WWRO-AM 850

WSBC-FM is a conservative talk radio station based in Rockville. Owned by WSBC Radio, the station broadcasts at 97.5 MHz with an ERP of 12kW. It's transmitter is located in Rockville.


1926 – originally an NBC affiliate, airing everything from NBC Theater to Eddie Cantor.

prior to October 1, 1981 – format was oldies music.

October 1, 1981 – became News/Talk Radio

April 14, 1984 – became adult contemporary station WCGE, 60's and 70's music with 25% current music.

prior to April 1985 – station was once known as WATE and simulcasting WATE-FM's News 104 format.

March 1992 – WATE-FM switches to adult contemporary. According to the Rockville Globe, on the FM side, WATE (FM 97.5) has adopted a more conservative easy listening format to keep the station's 45-and-older listeners. The studios have been re-equipped for digital sound, with all the music on compact disc and all the commercials run from a computer hard drive.

July 1993 – switches to all-news format

October 2002 – becomes "Live 97" with call letters WSBC-FM, swapping with a Rockville station at 850. Live 97 was an all-news format.

August 2005 – becomes "97.5 The Talk" after a failed All-News format. New slogan adopted as "All-Talk, 24/7"


The programming on WSBC is fairly standard for a Clear Channel station of it's type, a regional morning show (itself simulcast on several stations throughout northern Appalachia and New England), followed by Roland Ortega, Rush Limbaugh and Tood Schnitt, with Coast to Coast AM in the evening hours.

  • 5-6 AM: Curtis Sliwa (From 77 WABC New York)
  • 6-10 AM: Imus in the Morning
  • 10 AM-12 PM: The Roland Ortega Show (exclusively on 97.5 The Talk) (Morning edition)
  • 12-3 PM: The Rush Limbaugh Show
  • 3-6 PM: The Schnitt Show
  • 6-9 PM: The Sean Hannity Show
  • 9 PM-1 AM: The Roland Ortega Show (exclusively on 97.5 The Talk) (Evening edition)
  • 1-5 AM: Coast to Coast AM w/ George Noory

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