Wausau, Wisconsin
Branding Newschannel 7
Slogan On your side
Channels Analog: 7 (VHF)

Digital: 40 (UHF)

Translators 57 W57AR Sayner
Affiliations CBS
Owner Gray Television
Founded October 23, 1954
Call letters' meaning Phonetically short for WauSAu, Wisconsin, also similar to original calls
Former callsigns WSAU-TV (1953-81)
Former Affiliations NBC (secondary, 1954-65)
ABC (secondary, 1954-66)
DuMont (secondary, 1954-56)
Transmitter Power 316 kW (analog)
49.9 kW (digital)
Height 373 m (analog)
386.7 m (digital)
Facility ID 6867
Website Newschannel 7's Official Website

WSAW-TV, ch. 7, is a CBS TV affiliate serving north central Wisconsin. It's owned by Gray Television & it's city of license is Wausau, Wisconsin. It's transmitter is located on the summit of Rib Mountain in the township of Rib Mountain (44° 55' 14.00" N, 89° 41' 28.00" W).


WSAW signed on the air on October 23 1954, as WSAU-TV, an affiliate of all 4 networks @ the time (CBS, ABC, DuMont & NBC). By 1965, WAOW signed on as the local ABC affiliate & in 1966 would lose NBC when WAEO-TV (now WJFW-TV) signed on from Rhinelander. That left WSAU with CBS, it's current affiliation. In 1981, the station changed it's call letters to WSAW-TV after it's owners sold the AM & FM sister stations. In the Fall of 2006, they added MyNetworkTV to it's DT2 subcarrier. WSAW-TV adopted their own stylized version of the Circle 7 logo in 2006 to replace their square 7 logo.

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