City of license Miami - Ft. Lauderdale
Broadcast South Florida
Branding 97.5 The Talk
Slogan "All-Talk, 24/7"
Frequency 97.5 MHz
First air date May 28, 1926
Format Talk radio
Power 60,000 Watts
Class A
Callsign meaning Miami Ft. Lauderdale
Sister stations(s) WMFL-TV 6, WFMC 12, WMFL-AM 980, WSFT-FM 101.3, WSFA-FM 103.5, WSFS-AM 910 & WSFE-AM 1140
Owner WMFL Corporation
(WMFL Radio)
Sister Stations WMFL-TV 6, WFMC 12, WMFL-AM 980, WSFT-FM 101.3, WSFA-FM 103.5, WSFS-AM 910 & WSFE-AM 1140

WMFL-FM is a talk radio station in South Florida. Owned by WMFL Corporation, the station broadcasts @ 97.5 FM. It's transmitter is located in Miami


1926 – originally an NBC affiliate, airing everything from NBC Theater to Eddie Cantor

prior to October 1, 1981 – format was oldies music

October 1, 1981 – became News/Talk Radio

April 14, 1984 – became adult contemporary station WCGE, 60's & 70's music with 25% current music

prior to April 1985 – station was once known as WATE & simulcasting WATE-FM's News 104 format

March 1992 – WATE-FM switches to adult contemporary. According to the South Florida Herald (owned by WMFL Corporation), on the FM side, WATE (FM 97.5) has adopted a more conservative easy listening format to keep the station's 45-&-older listeners. The studios have been re-equipped for digital sound, with all the music on compact disc & all the commercials run from a computer hard drive.

July 1993 – switches to all-news format

October 2002 – becomes "Live 97" with call letters WMFL-FM, swapping with a South Florida station @ 850 AM. Live 97 was an all-news format

August 2005 – becomes "97.5 The Talk" after a failed All-News format. New slogan adopted as "All-Talk, 24/7"

September 2009 - power on WMFL-FM was boosted from 45,000 to 60,000 watts


The programming on WMFL is fairly standard for a Clear Channel station of it's type, a local morning news show, followed by Roland Ortega, Rush Limbaugh, Todd Schnitt & Sean Hannity, with Coast to Coast AM in the evening hours

  • 5:00-10:00 AM: The Morning News on 97.5 The Talk
  • 10:00 AM-12:00 PM: The Roland Ortega Show (exclusively on 97.5 The Talk) (Morning edition)
  • 12:00-3:00 PM: The Rush Limbaugh Show
  • 3:00-6:00 PM: The Schnitt Show
  • 6:00-9:00 PM: The Sean Hannity Show (tape-delay)
  • 9:00 PM-1:00 AM: The Roland Ortega Show (exclusively on 97.5 The Talk) (Evening edition) (the 8:00 PM hour is only on WMFL Corporation-owned TV stations, the 9:00 PM hour is simulcasted on the station)
  • 1:00-5:00 AM: Coast to Coast AM w/ George Noory

HD RadioEdit

WMFL-FM is also broadcasting on HD Radio. WMFL-FM can also be heard on WMFL-AM-HD-2 & on WSFT-FM-HD-3 on HD Radio receivers

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