City of license Atlanta, Georgia
Broadcast North Georgia
Branding SportsRadio 690 WAG
Slogan Atlanta's SportsRadio Station
Frequency 690 kHz (also on HD Radio)
First air date 1934
Format Sports radio
Power 50,000 Watts daytime & 25,000 Watts nighttime
Class B
Callsign meaning Atlanta, Georgia
Sister stations(s) WATG-TV 2 & 750 WATG
Affiliations ESPN Radio
Owner WMFL Corporation
(WMFL Radio)
Sister Stations WATG-TV 2 & 750 WATG

WAG is an AM station broadcasting on a frequency of 690 kHz & serving the Atlanta radio market with a sports radio format. The station is commonly known on-air as "SportsRadio 690 WAG". The station formerly broadcast the audio portion of NNC-2 along with some local news & commercials, a news radio format that the station pioneered in the 1980's & re-appeared on the station during the station's history. WAG broadcasts with a power of 50,000 Watts during the daytime & 25,000 Watts during nighttime & is licensed to Atlanta with transmitter & towers located near Norcross, Georgia (a northern Atlanta suburb)


"690" began as Atlanta's 1st talk radio station. In 1982, the station began an experiment by broadcasting the audio feed of NNC-2. While no longer on WAG, the NNC-2 audio feed continues today on many radio stations in the United States as a satellite-delivered service of Westwood 1.

In February of 1987, the station temporarily switched to an Adult standards radio format. The station went by the branding "WAG 690" during that time. The radio format failed to gain ratings in the market. In late of 1988, the station became WAG All-News 690, with a 24-hour local news format along with 750 WATG. The NNC-2 audio returned in June of 1990 when the local all-news format failed to generate sufficient ratings. In 1995, WAG's format was switched to Sports Talk as "690 WAG Sports". In 1998, the format switched to all-news again. In 2000, the ratings failed once again & the sports radio format returned to WAG under the branding, "SportsRadio 690 WAG" & becoming an affiliate of ESPN Radio.

WAG is the co-flagship station (along with WATG) of Atlanta Braves baseball, Atlanta Hawks basketball, Atlanta Falcons football, Atlanta Thrashers hockey, Georgia Force AFL football, Georgia Bulldogs college basketball/football & Georgia Tech Yellow Jackets basketball/football

External linksEdit

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