SCFlorida, formerly SportsChannel Florida, is a regional sports network that shows local sports coverage in the state of Florida. It's owned by WMFL Corporation along with SCFlorida-2. It was launched on July 13th, 1987 as SportsChannel Florida. It was relaunched as SCFlorida on March 3rd, 1996
Programming[]
The channel has the rights to the Tampa Bay Rays (MLB), Florida Marlins (MLB), Florida Panthers (NHL), Tampa Bay Lighting (NHL), Orlando Magic (NBA) & Miami Heat (NBA), Florida Gators (football & Basketball) & it's programming (NCAA) + local coverage of the following college sports conferences: BIG East, Atlantic Sun, Conference USA & Atlantic Coast. Parts of southern Alabama & Georgia receive the channel, in addition to all of Florida
SCFlorida-2[]
Main article: SCFlorida-2
Through SCFlorida-2, South & Southwestern Florida (as well as the Florida Keys) can view Miami Heat basketball as Central & Northern Florida can view Orlando Magic basketball. Ultimately however, SCFlorida-2 & SCFlorida are sister channels & games can air on either channel depending on who is playing @ what time (particularly with the Marlins & the Rays, since both teams routinely play @ the same time). The 2 channels do not focus on 1 region of Florida, so that the Lightning, Heat, Marlins, Magic & Florida Panthers are all cable-exclusive. In the past, it has been rumored that SCFlorida-2 & SCFlorida may focus on different regions of Florida @ some point
Branding[]
For most of it's programming - as well as nationally-broadcast sporting events - a small logo bug will appear on the top-right corner of the screen, which reads SCFlorida, with the SC part colored in a light blue. For local sporting events, however, the logo changes: during Rays baseball games (& Rays LIVE), the logo turns to SCRays, with the SC taking on a Columbia blue color; for Marlins baseball games (& Marlins LIVE), the logo is SCMarlins, with the SC shown in teal; in the case of Magic basketball games (as well as Magic LIVE), the logo is SCMagic with the SC in a medium blue color; for Panthers hockey games (& also Panthers LIVE), the logo becomes SCPanthers, with the SC in red; for Heat basketball games (& also Heat LIVE), the logo becomes SCHeat, with the SC logo also in Red; for Lighting hockey (& for Lightning LIVE), the logo becomes SCLightning, with the SC in blue