City of license Tacoma, Washington
Broadcast Puget Sound region, Washington
Branding News Talk 97.3 KIRO
("KIRO" pronounced as "Cairo")
Slogan Where Seattle stays in touch
Frequency 97.3 MHz (also on HD Radio)
97.3 HD-2 for Urban AC
First air date 1960
Format News/Talk
ERP 52,000 watts
HAAT 729 meters
Class C
Facility ID 33682
Callsign meaning See KIRO (AM) for history & reasoning
Sister stations(s) KTTH, KIRO (AM)
Former callsigns KTNT (1960-1979)
KNBQ (1979-1988)
KBSG (1988-1989)
KBSG-FM (1989-2008)
Affiliations CBS Radio
Owner Bonneville International
(Bonneville Holding Company)
Sister Stations KTTH, KIRO (AM)
Webcast Listen Live to News Talk 97.3 KIRO
Website News Talk 97.3 KIRO's Website

KIRO-FM (97.3 FM) is a radio station in Seattle, Washington, broadcasting a news/talk format. The outlet is associated with the CBS Radio Network. The station previously broadcast a classic hits format under the KBSG-FM callsign.



On August 1 2007, KBSG was rebranded from "KBSG 97.3" to "The New B97.3" dropping the word 'oldies' from the station title.

Exactly 1 year later, on August 1 2008, the station's call letters were changed to KIRO-FM.

KIRO (AM) to KIRO-FM transistionEdit

On August 12, 2008 @ 4:23 AM, KBSG's frequency began to simulcast sister news/talk radio station KIRO; the final song as a classic rock station, Start Me Up by the Rolling Stones, was cut off about halfway into the song as the FM station joined KIRO-AM's Wall Street Journal This Morning in progress.

KIRO-FM TransitionEdit

On April 1 2009, KIRO-FM became the primary station & the simulcasting on KIRO-AM came to an end, marking the completion of the station's transition to the FM frequency that began in August of 2008.

Shows & hostsEdit

(note: This section includes only live LOCAL shows)

  • Seattle's Morning News, hosted by Gregg Hersholt & Jane Shannon
  • The Dave Ross Show, hosted by Dave Ross
  • The Dori Monson Show, hosted by Dori Monson
  • The Ron & Don Show, hosted by Ron Upshaw & Don O'Neill
  • Too Beautiful to Live, hosted by Luke Burbank; Co-hosts Jen Andrews (producer), Sean De Tore (Engineer)
  • In the Kitchen with Tom & Thierry, hosted by Tom Douglas & Thierry Rautureau
  • Phil the News Junkie, hosted by Phil Van Der Vort
  • Saturday & Sunday Morning News, hosted by Eric Kirchner
  • Gardening with Ciscoe, hosted by Ciscoe Morris
  • Reporters: Heather Bosch, Jim Valley & Chris Sullivan
  • Sports Reporter: Bill Swartz
  • Traffic Reporter: Shane Cobane
  • Business Editor: Jason Brooks

External linksEdit

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