|Branding||KCEN 9 News|
|Slogan||Live, Local, Now|
Digital: 9 (VHF)
|Subchannels|| 9.1 NBC|
9.2 Weather (under the Wx+ branding)
|Translators||KMAY-LP 23 Bryan/College Station|
|Affiliations||NBC (except March-September 1985)|
|Owner|| Frank Mayborn Enterprises, Inc.|
(sale pending to London Broadcasting)
|Licensee||Channel 6, Inc.|
|First air date||November 1, 1953|
|Call letters' meaning||CENtral Texas|
|Former channel number(s)||6 (1953-2009)|
|Former Affiliations|| CBS (secondary, 1953-55)|
DuMont (secondary, 1953-1955)
ABC (secondary 1953-85, primary March-September 1985)
|Transmitter Power||25 kW|
|Height||527 m (digital)|
KCEN-TV is the NBC affiliate for Waco, Killeen & Temple, Texas. Licensed to nearby Temple, it's owned by the family of the late Frank W. Mayborn, publishers of the Temple Daily Telegram. With studio & transmitter on a 25 acre tract of land 1 mile (1.6 km) south of Eddy on I-35, KCEN-TV broadcasts locally on DT ch. 9. KCEN-TV also has a LP satellite rebroadcaster, KMAY-LP on ch. 23 in Bryan, which serves the Brazos Valley area. KMAY-LP began rebroadcasting KCEN in 2003. Previously, KCEN maintained a LP ch. 62 for the Bryan/College Station area for a number of years.
The station was founded in 1953. It was owned along with KTEM-AM 1400, which Mayborn established in 1936. Mayborn, however, realized that Temple/Killeen & Waco were going to be a single TV market (although they are separate radio markets). To signify his goal to serve all of Central Texas, he decided to call his new station KCEN-TV (for CENtral Texas) rather than KTEM-TV (for TEMple). It was the 1st TV station to serve the Waco/Temple/Killeen market & the 2nd TV station in Central Texas behind KTBC in Austin by a year. KCEN signed on with 1 of the tallest towers in the Southwest @ 830 feet (253 m). The station originally carried programming from all 4 major networks @ the time, but was a primary NBC affiliate. It lost CBS to KWTX-TV in 1955 & later that year, DuMont halted operations. This left KCEN as an NBC affiliate with a primary ABC affiliation. When KXXV signed on in March 1985, it took over the NBC affiliation, leaving KCEN with ABC. However, that fall, KXXV & KCEN switched affiliations & KCEN returned to NBC.
In 1981, KCEN moved to a new 1,924-foot (586.5 m) tower, expanding it's coverage area to almost 29,000 square miles - 1 of the largest in the nation. The station now provides @ least secondary coverage from the fringes of the Dallas-Fort Worth Metroplex to the fringes of Austin.
The station was the 1st in Central Texas to broadcast in closed captioning, in 1989.
In January 2009, a sale of both KCEN & KMAY-LP to London Broadcasting Company of Dallas, Texas was announced, with a purchase price of $26 million.
KCEN broadcasts on cable ch. 3 in Waco, Killeen & Temple, while KMAY broadcasts on cable ch. 6 in Bryan/College Station.
KCEN's analogue audio was heard on 87.7 MHz until Feb 17, 2009 in much of central Texas, since NTSC-M analog ch. 6 is adjacent in frequency to the FM radio broadcast band.
KCEN also maintains business offices @ 17 South Third Street in Temple, as well as sales & news offices in Killeen & Waco.
The station ended it's analog broadcasts on February 17, 2009 & KCEN's DT branding became KCEN 9.
- KCEN-TV News (1953-1972)
- Channel 6 News (1972-1977)
- NewsCenter 6 (1977-1984)
- NewsWatch 6 (1984-1990)
- NewsStrong 6 (1990-2000)
- NBC 6 News (2000-2009)
- KCEN 9 News (2009-present)
- The Strength of Central Texas (1990-1995)
- Where Local News Comes First (1995-2004)
- Where Central Texas Comes First (2004-2007)
- Live, Local, Now (2007-present)
- KCEN 9 News Texas Today (5:30-7 AM) (Monday-Friday)
- KCEN 9 News First Edition (11:30 AM-12 PM) (Monday-Friday)
- KCEN 9 News @ 5 (5-5:30 PM) (Sunday-Friday)
- KCEN 9 News @ 6 (6-6:30 PM) (Monday-Saturday)
- KCEN 9 News @ 10 (10-10:35 PM) (Daily)