Temple/Waco, Texas
Branding KCEN 9 News
Slogan Live, Local, Now

Digital: 9 (VHF)

Subchannels 9.1 NBC
9.2 Weather (under the Wx+ branding)
Translators KMAY-LP 23 Bryan/College Station
Affiliations NBC (except March-September 1985)
Owner Frank Mayborn Enterprises, Inc.
(sale pending to London Broadcasting)
Licensee Channel 6, Inc.
First air date November 1, 1953
Call letters' meaning CENtral Texas
Former channel number(s) 6 (1953-2009)
Former Affiliations CBS (secondary, 1953-55)
DuMont (secondary, 1953-1955)
ABC (secondary 1953-85, primary March-September 1985)
Transmitter Power 25 kW
Height 527 m (digital)
Facility ID 10245

KCEN-TV is the NBC affiliate for Waco, Killeen & Temple, Texas. Licensed to nearby Temple, it's owned by the family of the late Frank W. Mayborn, publishers of the Temple Daily Telegram. With studio & transmitter on a 25 acre tract of land 1 mile (1.6 km) south of Eddy on I-35, KCEN-TV broadcasts locally on DT ch. 9. KCEN-TV also has a LP satellite rebroadcaster, KMAY-LP on ch. 23 in Bryan, which serves the Brazos Valley area. KMAY-LP began rebroadcasting KCEN in 2003. Previously, KCEN maintained a LP ch. 62 for the Bryan/College Station area for a number of years.


The station was founded in 1953. It was owned along with KTEM-AM 1400, which Mayborn established in 1936. Mayborn, however, realized that Temple/Killeen & Waco were going to be a single TV market (although they are separate radio markets). To signify his goal to serve all of Central Texas, he decided to call his new station KCEN-TV (for CENtral Texas) rather than KTEM-TV (for TEMple). It was the 1st TV station to serve the Waco/Temple/Killeen market & the 2nd TV station in Central Texas behind KTBC in Austin by a year. KCEN signed on with 1 of the tallest towers in the Southwest @ 830 feet (253 m). The station originally carried programming from all 4 major networks @ the time, but was a primary NBC affiliate. It lost CBS to KWTX-TV in 1955 & later that year, DuMont halted operations. This left KCEN as an NBC affiliate with a primary ABC affiliation. When KXXV signed on in March 1985, it took over the NBC affiliation, leaving KCEN with ABC. However, that fall, KXXV & KCEN switched affiliations & KCEN returned to NBC.

In 1981, KCEN moved to a new 1,924-foot (586.5 m) tower, expanding it's coverage area to almost 29,000 square miles - 1 of the largest in the nation. The station now provides @ least secondary coverage from the fringes of the Dallas-Fort Worth Metroplex to the fringes of Austin.

The station was the 1st in Central Texas to broadcast in closed captioning, in 1989.

In January 2009, a sale of both KCEN & KMAY-LP to London Broadcasting Company of Dallas, Texas was announced, with a purchase price of $26 million.

KCEN broadcasts on cable ch. 3 in Waco, Killeen & Temple, while KMAY broadcasts on cable ch. 6 in Bryan/College Station.

KCEN's analogue audio was heard on 87.7 MHz until Feb 17, 2009 in much of central Texas, since NTSC-M analog ch. 6 is adjacent in frequency to the FM radio broadcast band.

KCEN also maintains business offices @ 17 South Third Street in Temple, as well as sales & news offices in Killeen & Waco.

The station ended it's analog broadcasts on February 17, 2009 & KCEN's DT branding became KCEN 9.

News/Station PresentationEdit

Newscast TitlesEdit

  • KCEN-TV News (1953-1972)
  • Channel 6 News (1972-1977)
  • NewsCenter 6 (1977-1984)
  • NewsWatch 6 (1984-1990)
  • NewsStrong 6 (1990-2000)
  • NBC 6 News (2000-2009)
  • KCEN 9 News (2009-present)

Station SlogansEdit

  • The Strength of Central Texas (1990-1995)
  • Where Local News Comes First (1995-2004)
  • Where Central Texas Comes First (2004-2007)
  • Live, Local, Now (2007-present)

Newscasts Edit

  • KCEN 9 News Texas Today (5:30-7 AM) (Monday-Friday)
  • KCEN 9 News First Edition (11:30 AM-12 PM) (Monday-Friday)
  • KCEN 9 News @ 5 (5-5:30 PM) (Sunday-Friday)
  • KCEN 9 News @ 6 (6-6:30 PM) (Monday-Saturday)
  • KCEN 9 News @ 10 (10-10:35 PM) (Daily)

External links Edit

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