BTV Sports Active is a term used by British TV channel BTV Sports to describe their interactive sports service. It was launched in April of 1999 on BTV Sports 1. The first football game that was interactive was Arsenal vs. Manchester United & it was exclusive to Sky Digital viewers. It's still available by the push of the red fastext button on the viewer's remote control. Viewers can then choose how they watch selected sporting events. They can select alternative camera angles, access various statistics, catch up with match highlights, choose between LIVE matches & place bets through their TV.

BTV Sports Active has proved to be successful. After the praise of the 1st interactive game, BTV Sports decided to continue the service week-by-week. Soon BTV offered other sports in the interactive format such as cricket, golf & rugby. Other developments in their interactive football output have included UEFA Champions League Interactive & Football First

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